Top-Rated Annual Review of Footwear Technology & Innovation
Top-Rated Annual Review of Footwear Technology & Innovation
In 2015, adidas unveiled its Futurecraft 3D initiative – a unique 3D-printed running shoe midsole which could be tailored to the cushioning needs of an individual’s foot.
“Futurecraft 3D is a prototype and a statement of intent,” said Eric Liedtke, Executive Board Member of adidas. “We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”
Unlike their main rival, Nike, adidas is putting their 3D program into tangible motion for consumers with the announcement that the same 3D runner that had been gifted to athletes like Allison Schmitt and Mariana Pajon in Rio would now be available for purchase and feature the same engineered 3D design with 3D-printed heel counter that is directly integrated into the midsole.
“This is just the beginning,” noted Senior Director of adidas’s Future team, Mikal Peveto. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.
In 2016, adidas unveiled its Futurecraft 3D initiative – a unique 3D-printed running shoe midsole which could be tailored to the cushioning needs of an individual’s foot.
“Futurecraft 3D is a prototype and a statement of intent,” said Eric Liedtke, Executive Board Member of adidas. “We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”
Unlike their main rival, Nike, adidas is putting their 3D program into tangible motion for consumers with the announcement that the same 3D runner that had been gifted to athletes like Allison Schmitt and Mariana Pajon in Rio would now be available for purchase and feature the same engineered 3D design with 3D-printed heel counter that is directly integrated into the midsole.
“This is just the beginning,” noted Senior Director of adidas’s Future team, Mikal Peveto. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.
The Adidas Futurecraft 3D will be a limited release on December 15th for a retail of $333.00.
Written by Ian Stonebrook